Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. As an SEO company in Adelaide, link building is among the top tasks required for search ranking and traffic successes.
Used by search engines
How do search engines assign value to links? To answer this, we need to explore the individual elements of a link, and look at how the search engines assess these elements. We don’t fully understand the proprietary metrics that search engines use, but through analysis of patent applications, years of experience, and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by our professionals at SEO Company Adelaide while measuring link value and a site’s link profile.
Global Popularity
Links from a site tends to matter more especially when that site is popular and important. A site like Wikipedia has thousands of diverse sites linking to it, which means it’s probably a popular and important site. To earn trust and authority with the engines, you’ll need the help of other link partners.
Local/Topic-Specific Popularity
The concept of “local” popularity, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells Cars, a link from the associates dealing in cars would matters much more than one from a site about aeronautics engineering.
Anchor Text
One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like “click here,” where many results rank solely due to the anchor text of inbound links.
Trust Ranking
Search engines use systems for measuring trust worthy sites, many of which are based on the link graph. Earning links from highly-trusted domains can result in a significant boost to this scoring metric. It’s not surprising at all that the Internet contains massive amounts of spam. With the growing internet users spam is also growing at a high rate. In order to remove this irrelevant content link rankings are used by search engines.
Freshness
Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Thus, it’s important to continue earning additional links over time. Commonly referred to as “Fresh Rank,” search engines use the freshness signals of links to judge current popularity and relevance.
Social Sharing
The last few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter, and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals like Platinum SEO company in Adelaide. as to how exactly search engines factor social link signals into their algorithms, but there is no denying the rising importance of social channels.
Although there is evidence that social shares such as Tweets and Likes, affect rankings, at this time links are considered a far superior and more lasting way to promote the popularity of your content than any other method.