Fashion trends and styles are forever changing. What once was popular a few months ago may no longer be in style, or maybe a newer trend has taken over. That’s especially true now, as the world looks a lot different than it did to start the year and changes by the day. But as customization stepped into the fashion industry and especially in the athletic apparel, it made the sports sector more inclusive and adaptable. There’s something for everyone and every situation. The sports apparel design software helps brands to let their consumer decide what and how they want to wear their clothes.
How Can Athletic Apparel Design Software Helps Dominating the Clothing Sector?
Since most folks are no longer operating in their usual office settings, casual apparel has become the new normal. For many, that’s an unexpected perk of self-isolation. A good graphic T-shirt to support a favorite restaurant or band, or maybe just a simple, comfortable tee to pair with joggers for walks outside, is essential.
1. Social Distancing is the Norm
Unfortunately, since the COVID-19 outbreak, small businesses like restaurants and bars have taken big hits. People are now staying home as much as possible and practicing social distancing, and these businesses aren’t seeing the same traffic or regular customers they’re used to. But many have turned to sports apparel that customers can buy to still support their favorite places.
2. Younger Consumers
Eco-friendly products are near the top of the list for young consumers. They prefer recycled, neve re-dyed and engaging visual story teling. Therefore, this age group, perhaps more than any other, is getting behind eco-friendly products, and they want to understand how these items are made. Because millennials are more socially connected than previous generations, brand alignment goes far beyond short-term revenues. Getting millennials to promote brand loyalty on their own social networks is often the most authentic and effective form of marketing and brand building available. However, asking customers to ‘Like Us’ on Facebook is an ancient tactic. Simply being on Twitter is not enough. Even having quasi-official ‘influencers’ on Instagram is suspect to the millennial consumer. Real people taking time out of their real lives to talk about a brand is the authenticity millennials crave. The custom athleisure will enable your brand to form a strong bond with Gen Z and thereby, promote your brand value.
3. Need for Comfy Clothes
As discussed above, since most folks are no longer operating in their usual office settings, casual apparel has become the new normal. Wearing comfortable is also important people because now since they don’t have much to do and want to maintain fitness in this time. This way of dressing showcases the unique personality of the wearer—what they like to do through items with graphic statements or that reflect an event attended or support for a cause. In the case of resale, recycled or upcycled items, they are taking a stand on environmental causes or sustainability. In this trend, the idea is not to tout any particular brand, but to create a personal brand through curated clothing choices.
Additionaly, Simplicity and minimalist styles and designs are also big. Minimalism is a trend that seems to be here to stay. Core colors, such as black, gray, ivory, bone and cream are trending in retail. Interesting textures and a variety of weights, from lightweight performance base layers to soft and cozy midweight layers, are all coming together. With the help of customization your buyers can create wardrobes that go from January to December with just a few layers either on or off.
In a nutshell, the athletic apparel industry is rising exponentially and thanks to recent turn of events, the sector will continue to dominate for the longer period. Therefore, the manufacturers and retailers must connect with the customers and promote new trends. The sports apparel design software by iDesigniBuy will help you to authentically captivate the millennial customer and be welcomed into the new age of retail.