How to Get Venture Capital for Your SaaS Startup

How to Get Venture Capital for Your SaaS Startup

Software as a Service (SaaS) is a software distribution and licensing model that utilizes a software subscription process on a central host. Venture capital (VC) is a funding type for early-stage companies with high growth potential and is often referred to as on-demand tech. These businesses may already have many employees and large profits, but need to grow and become profitable with the cash influx.

Venture capital firms are groups of people or funds invested in such businesses, which provide capital in return for the share in companies’ startups.

Venture capital firms are Venture capitalists who take financial risks as they feel that the business has a vital opportunity to succeed. But VC investments are very likely to fail because of the uncertainty factors. In general, these startups have new technology or a creative business model.

The bulk of VC ventures involve high-tech sectors, such as renewable energy, biotechnology, or IT.


LTV / CAC is one of SaaS investors’ ultimate economic indicators. LTV / CAC is just another type of ROI, not shockingly. The consumer’s lifetime value (LTV) is the net present value of all cash a customer pays for so long as he remains a customer. The cumulative amount of cash your company spends (on average) on buying a new client is Client Acquisitions (CAC) costs. For example, both sales and marketing cost the remuneration and fee you pay the sales and marketing professionals are included.

If your LTV is less than your CAC, an investor’s quest would be similar to a needle in a haystack. LTV / CAC ratios above 3-5x are most common for SaaS investors. So your LTV should be around 3 to 5 times the size of your CAC. It’s asking investors. The customer’s lifetime value is the typical customer’s total present value of all possible cash flows. Just like businesses respect their cash flows, consumers value their cash flow sources for the discounted value.

The lifespan of a consumer depends on many factors:

• Monthly customer purchases
• Customer average margin
• Churn
• Growth.

Revenue / Customer

Investors want to see what the sales/client is above gross income. Be careful not to forget that low income/customer does not inherently harm your business, but decreases the customer’s lifetime value. Again, the company isn’t going to collapse. You will still be a rounded success if you have good customer retention and if your customers are cheap to acquire.

Many ways to increase your customer/revenue are available:

• Consumers upgrade to higher value
• Market goods and services to add-ons
• Introduce to your offer new features
• Find cheaper client segments
• Growth.

Consumer / Margins

While revenue is rarely a negative thing, it doesn’t always make a profit. Investors understand the wretched relationships that startups are having with profitability, but what they want to see is not real-time gains, but future “benefits.” Enterprises with low-profit margins appear to be challenging to scale and, therefore, considerably less valuable. You will not be capable of finding your company investment if investors see that your firm has a low gross margin. Fortunately for you, you will raise your margins in many ways. Such instances are as follows:

• Internally simplify costs
• Look for ways of saving help (e.g., talking instead of telephones) without wasting too much.
• Provide the product with self-service choices


Churn refers to how much the operation is interrupted by consumers and to the losses in sales. In a way, both sales/consumer and gross margins are driven by churn. You can make little sense of your business model when you score high in all these metrics, but lose these high margin customers shortly after acquiring them. Churn can be minimized in several ways:

• Better service for customers
• Better management of the account
• Ensure that consumers use the services actively
• Show the importance of your services to your customers
• Recognise and respond quickly to leading churn indicators


The acquisition cost for Consumers (CAC) relates to the new customer acquisition cost. A basic CAC formula is:

• Monthly average Sales & Marketing expenses / monthly average number of new customers
• Cheap consumers are a significant business value predictor, and you can bet investors are visible.

Again, since there are many ways to reduce the CAC, you’re in luck:

• Boost the product’s virality
• Raise the product number of references.
• target less well-known, non-competitive marketing tactics
• Instead of scaling large sales teams using cheap single to several marketing tactics

Consumer lifetime value (LTV)

All this leads us to perhaps the most important metric of all LTVs. Your customers will know how much the value of a customer’s lifetime is worth considering the expense of each new client acquisition, margins, churn, etc.

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