8 Points: Machine Learning’s Effect On Business Data Strategy

8 Points: Machine Learning’s Effect On Business Data Strategy

Every enterprise, irrespective of its size, is looking to leverage its information to boost its performance. A business data strategy is essential for dealing with the continuous ingestion of large volumes of information. Corporations need an effective plan as their assets are becoming more diverse as well as complex in nature. Businesses are always looking for new technological solutions that can assist them in improving their strategy and easing their workload. Machine learning is one such technological innovation that is making is presence felt in the business data management space. Applications of the technology along with AI are helping organizations make better decisions. More and more enterprises are asking data management consulting companies to integrate machine learning and AI into their digital information-handling ecosystem. Let’s see how the trend is affecting the overall data strategy of business organizations.

1. Machine Learning Algorithms Are Driving Predictive Models

Many people mistake machine learning and predictive analytics to be one and the same. This is a wrong belief as both the fields are different. However, machine learning does play a key role in the operation of predictive analytics tools. These solutions depend upon a predictive model which uses an ML algorithm to train for specified values. Over a period of time, the model learns enough to help the tool provide valuable input to users. Many industries, especially banking and finance are using such solutions to identify new opportunities and detect frauds.

2. Mitigating Business Risks In A Better Manner

AI and machine learning have made a great impact on the field of risk management. Businesses are now being able to handle their risks in a better manner. Tools using these technologies analyze massive volumes of information to identify potential hazards in quick time. For instance, a finance company can assess whether an investment option will be viable or not. The tool will study data related to the option and identify patterns which can help the enterprise assess the feasibility of the investment.

3. Easing The Workload Of Human Resources

Contrary to popular belief, technological innovations are not stealing human jobs but instead supporting them in a big way. Businesses are using AI-based applications to conduct routine, repetitive tasks which were earlier being done manually by human resources. The users are now free to focus on other issues while the tool executes the process and throws up patterns and trends. This input can then be used by human stakeholders to arrive at major business decisions. This has improved the productivity of human resources at various enterprises.

4. Getting Valuable Insight In Real-time

Traditional analytics tools need some time to provide insight into the data they are evaluating. Things are changing with the entry of AI into the picture. Modern solutions are processing data at faster speeds and enabling organizations to increase the pace of their workflow. As long as they get accurate elements to train, these tools will learn quickly and as a result, conduct the evaluations in a speedy manner. This means that enterprises are able to get an in-depth look at a subject in real-time.

5. Increasing Importance Of Data Quality

The biggest impact on business data strategy because of machine learning has been the growing importance of data quality. It was always a key requirement for running an effective information management program. However, the increasing use of machine learning-based solutions has made it even more important to have consistent and accurate elements. These tools use data to train and in case they are provided with incorrect information, the resultant output will also be useless. Organizations have to strengthen their governance frameworks so that no anomalous items enter their digital environment. A strong monitoring mechanism will also be helpful in ensuring that the assets remain consistent throughout their lifecycle.

6. Danger Of Increased Security Risks

It is not that the implementation of innovative techniques provides only benefits to organizations. It also throws up new challenges which have to be countered swiftly. As enterprises move to cloud-based frameworks for speedier processing of information and efficient storage, cybersecurity risks emerge as the new threat. The move to cloud happened because the ever-growing information volumes were making on-site systems financially unviable for many small and medium-sized organizations. However, cloud-based systems are vulnerable to security breaches and the convention perimeter security tactics are not proving to be helpful. Businesses have to find new ways to nullify this threat.

7. Facilitating Tactical Gains For Enterprises

Organizations turned to information management to improve their performance and earn more profits. The entry of innovations like machine learning has enriched their data handling efforts. The new applications are facilitating tactical gains for enterprises as they are able to make better decisions. Predictive analytics are helping them in making accurate forecasts which form the basis of their decisions for the future. Moreover, the solutions consume less time while conducting their tasks which means that stakeholders are able to make faster decisions.

8. Enabling Businesses To Establish Accurate Data Provenance

As the use of analytics permeates to all levels at enterprises and assets undergo extensive transformations, it becomes hard to establish their provenance. Machine-learning enabled lineage models help in identifying the origin of an element and mapping its entire journey at an organization. This is helpful in not only charting an asset’s evolution but also understand the larger picture of how things are happening in the information management landscape. This also aids the governance initiative and also ensures that the organization remains compliant with key legal regulations.


The application of machine learning has numerous benefits for the information management program of an enterprise. However, it also gives rise to some new risks and organizations have to address all these issues by recalibrating their business data strategy.

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