There are a lot of companies providing Marketing Services all over the world but choosing the best one who can solve all your problems and meet your expectations is essential. Following are some helpful questions you should as to have the best marketing agency.
Who will truly be working for my business?
It Depends. Some companies have a hierarchical progression structure which needs a solitary point of contact between the patron and the agency. It gets life easier on the company’s end. From the customer point of view, you would supremely have direct contact (email, phone etc.) to all professionals working for you. This comprises everyone from the Production individual up to the person eventually accountable for the business. I personally recommend working with agencies that have a much senior person associated to the business. One who is we known with the ins and outs of performing things or is even is carrying out the project themselves.
What would be the procedure to measure marketing success?
You are needed to ask this question. There are manifold ways to track results through system and softwares… number of new customers, quality of campaign responses, media coverage, web traffic, internet conversions, email clicks, etc. However, the first question you are required to ask is, what is essential to you as the client, and also that what is essential to my “boss“?
Prior to moving ahead on a project, inquire yourself, what is very imperative to measure, and then what outcomes would be sufficient to justify the cost and time involved. Be practical though, and treat your marketing agency like a partner, not a dealer.
On which basis I will bill for your services: hourly, project or retainer?
A project may consume maximum 10 weeks to minimum 10 days. You can pay on hourly basis as well. An hourly rate indicates you will be billed precisely on the time it takes me to carry out the job.
Being a service provider, I personally favour a retainer due to the reason it allows me to allocate hours and costs appropriately. And for the customer, she/she can calculate on me for N number of hours owed to them. This permits for several negotiating room along with both parties.
One choice in the way we offer projects against other Marketing Agency is that we package our services into bigger projects with a set cost structure. This lets the customer to get the benefit of a retainer model (a cost lessened set of integrated deliverables) along with a set quotation for finish up of the project.