A perfect landing page is not a myth. It is real and has to be designed properly. If you are trying to attract enormous traffic or visitors on your website then a perfect landing page is mandatory. Landing page is where your clients will go and grasp information about your products/services and business. You can even allow them to access your official website to know more about your business. So, landing page has to be crisp, precise and flawless.
Digital marketing has tremendously shown fruitful results to each and every business type. Your investment in digital marketing to lure more clients will always bring higher returns. It does not matter what and how your business is doing but what and how your landing page is doing matters a lot. It must tell people what your business actually does. For example, you have a restaurant business which is doing really well. Now, you want to expand your reach through online advertisement marketing. The landing page where customers land after clicking on the advertisements does not get the details of the food or cuisines that you make and deliver. There is no use of such a landing page. It is a total waste.
In this article, we are going to give you tips to create a perfect landing page. This will not only help in making yours perfect but will also make you stand out in your business domain.
Tips to make your landing page super awesome
- Landing Page must be responsive
In this era, people use more smartphones than laptops or tablets. So, your landing page must be responsive to every device. If anyone is trying to open it on a laptop or a mobile phone, it must response. It cannot just hang or give no response.
Things to take care:
- Your landing page must load within seconds on all the devices. A delay can bore your customers and you can lose the business.
- It must fit perfectly on every screen. Your landing page’s components must be visible and usable on all the screens.
- Content must be crisp
It is very important to be choosy when it comes to publish the content on your landing page. The content has to be 100% correct and meaningful. Words on your landing page must tell what your exactly do.
Things to take care:
- You cannot write thesis on your landing page. The content must be well written and precise. It must reveal what business you are in.
- The keywords in the content must match your business domainand must support SEO as well.
- Different language support:
If you are doing business worldwide then you have to ensure that your landing page is supporting all the possible languages. This will not only increase your reach but will also keep you in good books of your clients.
Things to take care:
- You must embed an efficient language translator to support all the possible language on your page.
- You must ensure that translation is done as quickly as possible. If your page will take a long time then customer/client can lose interest.
- Catchy Headline:
Opening headline of your landing page must be catchy. It should be crisp, clear and precise. Use a single line to express your business.
- Use of Media:
- You must use high HD pictures to showcase your products and services. This will make your landing page more appealing.
Use of CTA (Call to action):
Call to action is very important in landing pages. Without this any Landing page is incomplete. It can be in any form like web form, Call button, sign up form or subscription. Using CTA at proper place will help you to get more leads and sales. Use different type of CTA in your landing page instead of using same one web form. Before placing CTA, go through the whole page and find out the most prominent places where it need. Don’t over use it so that user find it annoying.
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