Mobile apps have become a crucial aspect of the overall branding strategies, followed by companies across the world. It has the immense power to reach out to a broader audience, improve customer satisfaction, increase your sales and conversion rates.
But apart from just creating new apps, no one cares about solving the user’s pain points. This blog is an attempt to provide you an insight into the user pain points.
Majority of the entrepreneurs make a lot of mistakes during app development and marketing. Hence, if one identifies the user pain points then they will be able to follow a systematic approach during mobile application development.
Well, keep reading!
Know Your Target Audience
The foremost thing that everyone should concentrate on before the development of a product is knowing your target audience. The product one is developing should focus on the users’ demand and motivations. So after having a deep understanding of your target audience, make sure you identify the user pain points. Once you follow this, then the product will be an absolute success. The user experience will be great!
Detailed and Wider Research
Once the target audience is fixed, then start researching the audience in detail. Your targeted audience should be opting for your product or service. Reason out why? The customers of a service or product are in search for a solution that solves their issue. The issues faced by the users are known as pain points. Identifying the pain points of the customers will help you in providing a perfect solution rather than wasting your time and money on a project that no one cares about.
Proper research will help us to identify the pain points and, thus, the most commonly faced issues the users are either facing now or have chances to be encountered in the future.
Some of the strategies that one can follow for developing a user-centric one are given below:
1. Consulting with the Business Gurus
Learning it from the experts have always that added advantage. So the first method through which one can start their research is through the people who are best at it. Business experts will be having multiple years of experience in the same sphere, and you can make use of their valuable insights.
2. Studying the Products that is available in the market right now.
Various already available products are similar to yours. Do make proper learning on the same. One can try going through their reviews or other opinions users have listed out in various forms. Once you understand the faults that are present in the current system, then try adding those things that are presently missing in the existing order. Always concentrate on upgrading customer experience to the next level.
3.Rely on Direct Sources rather than third parties
It’s always better to follow authorized sources rather than depending upon on third party sources for surveys, interviews, and other forums. Many of the user experience surveys conducted have disclosed that, once a customer faces a bad experience, then the possibility of getting engaged with the same company is very less. So make sure you concentrate on those user pain points and correct them in your product.
How to Define Your Users?
Knowing user behaviors and customer attitudes is a plus point and give you a clear picture of where they are leading their journey. Some of the methods through which one can get a basic idea about customer behaviors are as follows:
Developing user personas is the best way to figure out how are the pain points faced by the customers. User personas are the medium through which one can find out the user behaviors, needs, and goals.
Some of the major questions that one can ask through user personas are given below:
- What are the problems that your products deal with?
- What are the pushing factor that attracts the user towards your product?
- What are the things that the user expects from your product or service?
- What are the pain points faced by the user experience?
Customer Journey Mapping
Tracking the path followed by your customers is very important for identifying the user pain points. The majority of the companies don’t track the customer journey efficiently. Learn how they interact with your product. So following a user-centric approach will help to turn them into loyal brand followers. Also, customer journey mapping helps you to make the necessary updates whenever required.
Concentrate on what makes the customers angry and make the changes accordingly.
User Personas and customer journey mapping are the two main techniques through which you can conclude who are you building your product for, understanding their needs and requirements.
After the research you have conducted, the next thing one should is validating the assumptions one has made. User requirements are continually shifting. Minimum Viable Product (MVP) is a perfect strategy for authenticating the user pain points.
User Acceptance Testing
Most of the products will be put under a beta user testing to find the significant drawbacks of the product developed. Such user acceptance testing makes it easy for the developers to correct the problems early itself. It gives an insight into the user pain points much earlier itself.
The world-famous search engine Google is known for continually identifying the user pain points and delivering a solution as early as possible. This is the primary reason why Google was never out of the game ever since they began their journey. A recent example is the features provided by its iOS keyboard, Gboard. Gboard allows availing the services of Google within every app.
Once you know the user pain points, you can lead the competition by providing a solution for the issues that the customer faces. If you are not doing so, then users will go in search of a product or service that provides one.
The requirements of every single user are different. So when developing a product, make sure you consider key product factors like usefulness, usability, desirability, and credibility.
Ultimately It’s All User Experience
It’s all about the user experience. If a user feels completely satisfied with the experience they have with your product, no doubt, it will be a success. According to the user Psychology, no one wants to jump from product to product. They just want to stay on a product that always do please them.
This is the major reason why the tech giants like Amazon, Google, and Apple have always remained in the hearts of the customers across the globe. The same method is applicable the mobile app development sector too!
Well, stay tuned if your product wants to remain immortal in the minds of the public.