Many business owners in New Jersey feel the impact of the coronavirus pandemic, with some companies being unsure if they will survive in the future. Thinking that the economy is forever altered and their business will not survive, they have decided to suspend their marketing initiatives.
However, several other firms with the vision to see near and long-term profit potential beyond the current events have continued their marketing efforts and have increased them. Accordingly, to grow their businesses and achieve their goals effectively, they must re-examine their marketing campaigns.
In this digital era, having a presence online has its advantages, particularly for small businesses. However, building a website alone will not suffice to reach a broader audience and deliver favorable results. Companies must implement digital marketing campaigns, including Search Engine Optimization (SEO), to reach their target market and generate new leads and sales.
SEO is a process that works to convince Google and Bing, and other search engines to rank one site higher than others for relevant search terms and keywords. Implementing an SEO online marketing strategy increases a website’s ranking and visibility on search engines by optimizing its pages’ layout, content, navigation, and even loading speed.
The websites that appear on Google’s first result page did not get there by accident or luck. A carefully orchestrated effort of specialized technical and marketing tasks convinced the search engine that the sites belong there.
As SEO is a complicated and labor-intensive process, it is better to partner with an internet marketing company in NJ specializing in search engine optimization. They will optimize a business’s website to make sure it is search-engine friendly and that their target market can easily find their site on the internet.
This infographic from Landau Consulting discusses why having a website and doing SEO can be beneficial for businesses during and after the coronavirus pandemic.