Business blogs have a purpose, and people today already know why optimizing them is essential. However, optimizing blogs efficiently and making them more SEO-friendly is a big challenge in this highly competitive market. Fact is, most of the time, bloggers fail to take advantage of online promotion to optimize the potentiality of their blogs. According to the blogger.com survey, it is found that roughly 60% of businesses have blogs, 65% of those blog owners have not updated in the last couple of years. It proves companies are unaware of the potential of running a blog or could not make any benefit from them. To keep your blogs running and give desired results, you will need to keep them updated with fresh, relevant content. Additionally, you will also have to perform basic blog post optimization to take advantage of the benefits that blogging offers.
This blog will discuss five easy search engine optimization (SEO) tips to help your blog get noticed.
1. Do Your Research, Choose an Interesting Topic
Keyword research is an essential part of search engine optimization. Most of the time, you add keywords without doing proper research and often use irrelevant keywords for valuable content on a good topic. The results are not as per your expectations because you could not target the right keywords for your content. There are a variety of tools and techniques to find related keywords relevant to your blog post. The Google Adwords Keyword Tool allows you to find the right keywords for your topic. It also keeps checking on your competitors to find out what words and phrases they target to increase traffic to their blog.
2. Use Relevant Keywords in Your Content
After you have found a set of valuable and relevant keywords, you will need to place them where they will make maximum impact for users and search engine crawlers indexing your content. Your blog must contain keywords at the following places:
- Blog Title
- Headings and subheadings
- Concluding paragraph/Summary
- Anchor text
- Title tags and meta descriptions
3. Write Unique and Engaging Blog Content
When the internet is already overloaded with content on almost all subjects, you will need to find out what topic will grab the attention of your target audience. Then, do proper research on it. Find out what your competitors are writing and what kind of content brings more traffic. Your content should be unique, informative, valuable, and exciting to read for your audience.
4. Use Social Media to Expand the Reach
Today, social media has reached almost all parts of the world, including remote villages. Be it Facebook, Twitter, YouTube, Instagram, or TikTok; you will find people making maximum use of these platforms to connect to family, friends, and businesses. These social platforms are of great advantage for companies and are widely used to promote their content and blogs for more web exposure. All social channels have a different user base, helping in reaching out to the maximum audience.
5. Google Analytics for Performance Updates
To get an insight into blog performance, you can use various tools. Google Analytics is a free tool from Google that tracks and generates reports of your blog traffic. You get reports on the number of user sessions, the average time a user spends on every web page, traffic/visitors location-wise, the bounce rate, conversions, and more. Bloggers can use this information to improve their page content.
By following the above SEO tips to optimize the blog content, you can encourage higher rankings in SERPS, increase traffic to your blog, and enjoy higher user conversion rates. If you are too busy to manage your SEO for your blog, hire a professional SEO company to help you with blog optimization in all major search engines. A quality SEO service can get you a more prominent place on search engine results pages.