Social media is no passing trend.
More than 3.8 billion of the world’s population use social media, and it’s expected to have more users by the middle of this year. With people spending more time online than ever, businesses have also figured out how to utilized social media to conduct a successful marketing operation.
Social media has helped businesses connect to their customers, catch the attention of more potential customers, boosts leads and sales, and gain valuable insights. It is via online social media communications that the promotional and marketing requirements of businesses can be met.
However, managing your social media can be grueling. As any company with in-house marketing knows, it takes a lot of time and effort to stay on the top. There’s only so much work your team can do in a standard workweek. It also costs a lot to build an internal social team as well as getting the necessary marketing software and other tools to get the job done.
As a result, many companies often decide to hand over the reins to an agency. Outsourcing social media is the best way to reduce operating costs while still boosting productivity. Although this type of work contracting can happen domestically, a majority of outsourcing takes place outside the country of a potential client.
Plenty of countries have agencies that offer a unique subset of skills and expertise that can help a business’ social media strategy thrive. Still, the Philippines has proven to be one of the strongest competitors among the outsourcing industry. This infographic by Digital Marketing Philippines lists the reasons that make the country ideal for getting social media work completed.